MY BACKGROUND
I went to Barcelona to train as a makeup artist at an academy where I spent a year and a half combining my internship and studies.
After finishing my training, I returned to Pamplona and worked for a year for different makeup brands.
I AM MOVING TO MADRID
I applied for a job offer in Madrid, was selected, and moved there to start. It was a brand whose philosophy I really connected with. I worked there for three years, during which I grew and gained a lot of experience. Finally, I decided to close that chapter to start my own business and begin my own professional path.
MY MAKEUP STUDIO
My first home studio.
A room I used as a studio to conduct my first self-makeup courses; a year later, I moved to a slightly larger studio.
THE IDEA OF THE COURSE
I started building a small community on Instagram where I shared the results of my courses with clients, and little by little I began to reach people from different cities. I also recommended products that I liked and used in the courses with my clients.
During the week I taught courses and on weekends I did bridal makeup, until followers from outside my city wrote to me interested in learning with me, but without the possibility of traveling to Pamplona.
That was when I decided to create an online course with my technique explained so that they could learn it from home.
THE ONLINE COURSE
With an ever-growing community, I managed to reach 6,000 people with my online course in the first week of its launch. This marked a turning point in my career. I decided to go for it, took out a bank loan to pay for a camera, models, a video editor, and a platform. Little by little, word of mouth helped me reach more people.
Thanks to this course, I was able to start considering the development of my own makeup brand.
THE FIRST FORMULA AND BRAND DEVELOPMENT
We got in touch with several laboratories with a very clear goal: to create the first product that would be an ultra-lightweight blush, which could be applied directly to the skin without the need to remove any excess product and that would stay flawless, without cracking. For me, blush was an essential part of my daily routine, and I wanted an easy-to-use product that delivered great results. After almost a year of work developing the formula and perfecting the shades, we made it a reality.
THE PRODUCT THAT CHANGED EVERYTHING
On May 22nd, we launched our first formula, and from that moment on, everything changed. We thought it would take us a year to sell all the units, but they sold out in just a few weeks; my living room became my office, from where we prepared all the orders.
The product was a hit, and the reception we received for this first launch was possible thanks to the beautiful community we created together on Instagram. I have never focused on followers, but rather on the human quality that exists there. Every person who trusted us from the very beginning is a part of this, because without that support, what María Orbai is today would not be possible. That is why we put so much care into every order, taking care of every detail to convey the respect and gratitude we feel toward those who trust in the brand.
JOIN US ON THIS ADVENTURE
Since then, we have created every formula from scratch with great love, dedicating time and care to every detail. For us, there are no shortcuts, only a commitment to doing things right, ensuring that each product makes you fall in love and feel proud to use it.
We formulate and manufacture entirely in Spain. Our formulas are vegan, respecting and caring for your skin.
Furthermore, we carry out this entire process with the utmost dedication and responsibility, because your trust is the most important thing and we always want you to feel that you are in the best hands.
Follow us closely at @mariaorbaiessentials so you don't miss out on this exciting journey which, thanks to you, is a reality.
